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BRAND GUIDELINES
Dorchester Art Project is an arts & cultural organization with a focus on arts education, grassroots organizing, community engagement, and performance arts. Dorchester Art Project is a cultural incubator and support system for the arts, empowering and amplifying artists of all mediums. The Dorchester Art Project brand embodies simplicity, artistic expression, and cultural expression.
COMMUNITY
Dorchester Art Project is all about community and contributing to the creative economy through our actions, programming, events, partnerships, content, and development.
EXPRESSIVE
Telling. Vibrant. World Building. Dorchester Art Project prides itself on sharing information, details and developing a world around the programs and efforts we create. We don’t want you to just see us, we want you to feel us.
DIY
Dorchester Art Project has grassroots beginnings and no matter how big and organized we get, we still utilize DIY tactics and implement agile and lean strategies in both our actions and design.
OPTIMISTIC
We here at Dorchester Art Project believe in artists, organizers, and creatives from all walks of life. We know anything is possible with organizing, community, and being resourceful and we want our space, programs, and efforts to reflect that.
AUTHENTIC
Here at Dorchester Art Project: we are who we are. We want our brand and our action to represent us in the truest form possible. We pride ourselves on connection, truth, transparency, and an absolute dedication to partnerships and growth.
